My favorite company on the planet (just ahead of iRobot) announced its plans for a nationwide (US) network of charging stations that Tesla owners can use… FOR FREE! That is Fast Change we can all grab on to.
I love to use visuals with my change engagements, especially when the change has some element of building over time. Maybe multiple pilots spread throughout the world, or a picture of behaviors that build on each other- anything to show the picture of this change building momentum.
As a stakeholder (I am saving my pennies for a Tesla- and I don’t even like cars, I have the SUV) watching this map get filled in is going to be thrilling:
If I had that Tesla I could drive to Los Angeles for FREE!
Coming out of the grocery store the other day a Tesla pulled out of a parking spot and rolled by with that soon to be telltale sound of four tires rolling on the ground, and nothing more. I know there are other hybrids out there that are just as quiet, but somehow the Tesla is different. The Tesla is sleek, the Tesla is blazing fast and the Tesla is completely electric (not just electric when it decides to be).
As a side note: there is a movement to add sound to electric cars to make them safer for pedestrians. Please no! Can you imagine what it would be like if the majority of the cars out there were silent electric? Can’t we just teach behavior change to pedestrians as part of this engagement?