Something like 4 million people have looked at this video http://tinyurl.com/2rzrn9. In case it takes more views than that to saturate the You Tube market I give you the link. It is about education, the future (told in 2006) and a whole bunch of fun and intriguing facts. You will also quickly see it is about how things around us change- our environment, our resources, our tools and our capabilities.
And, I have to give this plug, it is an awesome, simple, clear use of black and color.
This is one of the best media presentations I have seen in the way it rolls out information, is fun, has no fluff and uses all of the screen wisely (which to me means lots of space). It uses the space with movement, stillness, appearance of important items at the right time (and not too fast and not too glaring) and, again, color.
Now for the editorial comment-
Juxtapose this video with the way change management is presented and rolled out.
Certainly I will give up the black (not truly a color anyway) but not color in general. Color can be used to categorize communications, illustrate emotion (the whole red is fire, blue is cool strength thing), differentiate timelines, place things in an exact spot (with a relation to things around it) and just plain make things more interesting. Which introduces another aspect of the word color- the commentator kind. CM is typically colorless (maybe due to the automatic assumption that people say no before yes). Start out with a clean lack of color (white) or all color (black) slate and add or take away to build interest, increase attention and make business and change a little more like real life. Yes I mean that metaphorically, but as you can see in the video it works literally for presentations too.
