As with any buzz term (employee engagement being high on the list of buzzes), group think and assumptions cloud a clear understanding of a motivated individual…
Bringing your dog to work might be cool and something to brag about with your friends and running with an impassioned leader may feel good, but having your work matter and understanding why is the ultimate motivator.
Lots of great things have happened with intense participation in dirty garages and corporate basements. Consultants are intensely motivated and their work environment is often the last pick spot (and it changes constantly with little stability). I am guessing that few of them have “an emotional connection” to the client organization as a whole, the client and the stakeholders yes. But not in the way that connection is used to push the term “employee engagement”.
To the work yes.
The challenges then are-
strategy must make sense
it must be communicated to connect to individual work
that connection and success must be rewarded and reinforced.
The ultimate challenge?
Getting past that first step…
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